– one of the biggest players in home furnishing and household goods, has made Artificial Intelligence and Augmented Reality one of their winning e-commerce strategies.
When Matt Zisow, Vice President at Wayfair, thinks about what new technology to invest in, he first starts by identifying a customer problem and then decides what tech features could solve that problem.
They have been one of the pioneers in introducing their own visual search feature. This feature allows customers to upload a picture to find what they're looking for, and visualize it with a 3D room planning option.
By using your phone's camera and augmented reality, the room planning feature allows customers to see how the product will look in their interior. The option to virtually preview the product before the actual purchase makes the purchase much safer for the customer and the seller.